Lab

Lab

Lab

February 20, 2025

Text-Only Landing Page

Introducing the Design Lab

Welcome to the Design Lab, a space where I explore creative solutions to everyday design challenges. This section of my website is dedicated to bite-sized UI/UX experiments, where I tackle common problems and rethink solutions using limited time frames.

No, I’m not saying that sometimes "there is no time for design"…

Now jokes aside, the goal is to push creativity, efficiency, and problem-solving skills, testing different tools and approaches along the way.

The Challenge

For this challenge, I’m creating a text-only landing page. The topic? My professional profile tailored for a UX position. The main objective is to design a page that helps recruiters quickly understand why I’m a great fit for their UX design roles.

I’ll be using Figma and Framer for this exercise. Figma will handle the research phase and low-to-mid-fidelity designs, while Framer will bring it all to life with a responsive, production-ready build.

Competitor Analysis

For this case, I conducted a quick research session—keeping in mind that these exercises are meant to be completed within a few hours. If you’re looking for a deeper dive, I have a more detailed Competitor Analysis post that walks through the full process step by step.

I’ve divided the research into two parts: text-only landing pages and exceptional portfolios from other designers for inspiration.

I came across three portfolios from other designers.

Alexander Vilinskyy - Digital designer and founder of Super Clear

Very clean and direct, with a strong focus on clear messaging (which fits his “Super Clear” brand). The balance between typography and white space makes it easy to scan. Feels like a modern agency site.

Francesco Fagioli, A Senior Product Designer at SubbyX

 A more personal, storytelling-driven approach. It has a friendly tone and showcases work with enough detail without being overwhelming. The project pages feel thoughtful and well-structured.

Hanson Wu, Principal Product Designer at Yahoo Sports

A mix of personality and professionalism. The layout is clean but has subtle touches that make it unique. Feels polished but not generic, which is hard to pull off.

Low Fidelity Wireframes

For the Low-Fidelity Wireframes, I focused on structuring the content in a clear and digestible way, ensuring recruiters can quickly understand my profile. The wireframes prioritize hierarchy, readability, and key information placement without distractions. Since this is a text-only landing page, I experimented with different layouts to guide the reader’s attention effectively. At this stage, the goal is to establish a solid framework before refining the design further in higher fidelity stages.

High Fidelity Wireframes

For the High-Fidelity Wireframes, I am skipping the color and font selection since this page will be part of an existing website with established styles. Instead, I am focusing on refining the layout, typography hierarchy, and spacing to ensure a seamless integration with the current design system. The goal is to create a polished, structured page that maintains consistency while effectively communicating my professional profile to recruiters.

From Figma to Framer

With the design structured in Figma, it’s time to bring it to life in Framer. This step is where the static wireframes evolve into a fully responsive, interactive landing page. Using Framer’s intuitive layout tools, I ensure that the design adapts seamlessly across different screen sizes while maintaining the intended hierarchy and readability.

Since this is a text-only landing page, I focus on precise spacing, typography, and responsiveness to create a smooth experience without relying on heavy visuals. The transition from Figma to Framer allows for real-time adjustments, ensuring that the final page feels just as polished in production as it does in the design phase.

Check out the result here

Wrapping Up

This Design Lab challenge pushed me to create a clear, structured, and effective text-only landing page within a limited time frame. From quick research and wireframing in Figma to bringing it to life in Framer, the goal was to ensure recruiters can quickly grasp why my profile is a strong fit for UX roles.

By focusing on content hierarchy, readability, and responsiveness, I crafted a page that aligns with an existing design system while delivering a seamless user experience. This exercise reinforces how even the simplest designs require thoughtful structure and execution.

Now, onto the next challenge!

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© 2025 Josue Somarribas. All rights reserved.

© 2025 Josue Somarribas. All rights reserved.

© 2025 Josue Somarribas. All rights reserved.