LESS FRICTION

LESS
FRICTION

MORE REVENUE

MORE
REVENUE

UX thinking • Web craft • AB Testing •

Not just final screens.

The thinking, experiments, and small details behind the work.

3

topics I care about most

The themes that show up again and again in my work, writing, and side projects.

User Research Sense

Asking better questions, spotting patterns, and avoiding shallow conclusions.

Experimentation Mindset

Turning assumptions into testable ideas, then checking what really holds up.

Front-End Precision

Paying attention to spacing, behavior, responsiveness, and the small stuff that matters.

They said it, not me

See my 14 recommendations or connect directly — Visit my LinkedIn profile

Understanding people goes beyond screens and pixels

In addition to my work as a UX designer, I also host guests from around the world at my Airbnb in Costa Rica.

With more than 70 reviews, I’ve had the chance to welcome travelers who’ve shared kind words about their stay— highlighting my clear communication, attention to detail, comfort, and care. UX is ultimately about people, their needs, and creating smooth, enjoyable experiences, whether digital or in real life

A blog where I share what I’m learning, building, and questioning

Beyond design deliverables and polished case studies, this is where I write more openly about UX, experimentation, web work, side projects, and the messy thinking behind them.

Some posts are practical. Others are more reflective. All of them come from real work, real curiosity, and the occasional healthy frustration with how things are usually done

JOSUE SB

Building digital things that actually make sense

2025 - All rights reserved

JOSUE SB

Building digital things that actually make sense

2025 - All rights reserved

JOSUE SB

Building digital things that actually make sense

2025 - All rights reserved